Increased sales by 3X for a direct to consumer ayurvedic beauty brand
-
User Research
-
eCommerce Strategy
-
UI-UX Design
-
Web Development
Services Provided
Website
Shopify
Platform
The client wanted to redesign their website and user experience to reflect the brand's uniqueness and convert customers
This beauty brand had premium quality products but their e-commerce store didn't reflect that.
Problem
Solution
We set up their new website on Shopify with a premium look and feel. After speaking to customer and understanding their pain points we
Redesigned the menu to improve navigation - e.g. shop by needs, collections, starter kits, bestsellers etc.
added a customer loyalty plan to build a sense of belonging
created a beauty quiz to provide personalized product recommendations and cross-sell
Performance measured during the first quarter after the new website went live:
The new online store built credibility for the brand and customer's were able to discover the right products with ease.
Result
Increase in the returning customer rate was achieved
50%
Increase in the average order value was observed
9%
Increase in total sales was recorded
3X