Increased online sales by 3X for a indigenous produce seller
Platform
Shopify
Website
Services Provided
User Research
eCommerce Strategy
UI-UX Design
Web Development
Problem
OOO farms sells indigenous grains directly to consumers. Their product range is so varied that customers were only ordering via phone.
Our challenge was to help them scale by creating a standalone user experience in their online store that educated customers.
Solutions
We conducted user research and identified the points of confusion while shopping on their existing website. We transitioned to a new Shopify template and:
Created a mega menu and filters for improved navigation
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Developed a rice quiz that provided personalized recommendations
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Developed bundling and promotion strategies to boost relevance and drive upsells/cross-sells.
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Result
We were able to migrate whatsapp customers to the online store!
Performance measured 6 months after the new website went live:
3%
Conversion achieved, transitioning from WhatsApp reliance to digital presence
573%
Increase in website sessions
312%
Increase in online sales in the last one year