Increased sales by 3X for a D2C ayurvedic beauty brand
Platform
Shopify
Website
Services Provided
User Research
eCommerce Strategy
UI-UX Design
Web Development
Problem
This beauty brand had premium quality products but their e-commerce store didn't reflect that.
The client wanted to redesign their website and user experience to reflect the brand's uniqueness and convert customers
Solutions
We set up their new website on Shopify with a premium look and feel. After speaking to customer and understanding their pain points
Redesigned menu for better navigation—Shop by needs, collections, kits, bestsellers, etc.
_edited.png)
.png)
We added a customer loyalty plan to build a sense of belonging
_edited.png)
.png)
Created a beauty quiz to provide personalized product recommendations and cross-sell
_edited.png)
.png)
Result
The new online store built credibility for the brand and customer's were able to discover the right products with ease.
Performance measured during the first quarter after the new website went live:
50%
Increase in the returning customer rate was achieved
9%
Increase in the average order value was observed
3X
Increase in total sales was recorded