39% growth in new leads for India's first ever education counselling firm
Platform
Wix
Website
Services Provided
User Research
Brand and Visual Identity
Marketing & Content Strategy
Web Development
Social Media Strategy
Performance Marketing
Problem
Leading education counselling firm, Madhavi Desai mandated us to implement a digital marketing strategy to reach their young audience. Specifically they needed
a new look and feel that resonated with their students
social media presence that showcased their team's expertise
a website that would expand their reach
Solutions
We worked on these 3 pillars to build a new marketing strategy:
Created a new logo & brand identity that represented the team, yet leveraged Madhavi's legacy
Managed their social media accounts with content that was informative to their audience
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Redesigned their website menu and services for easier navigation
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Result
The new identity was loved by their audience, and the website and content strategy together attracted new clients.
Performance measured 6 months after the new website went live:
39%
Increase in new leads was generated by the website
54%
Increase in average session duration
21%
Increase in Instagram reach in three months