2X growth in acquiring new leads for a skilling and coaching platform

Platform

Custom built

Website

Services Provided

Digital Strategy
User Research
UX Design
Content Strategy

We ace, a skilling, hiring & coaching platform was looking to redesign their user experience to acquire new users and increase platform engagement.

Having multiple services and sets of users ended up diluting their value proposition.

We interviewed B2B and B2C users to identify their unique needs. We identified points of friction in the current user journey. Our redesign included:

Separate landing pages for B2B and B2C users

Interactive panels that showed relevant products for each user type

Crisp content that communicated their offerings

Users expressed how much easier it was to discover and sign up for services.

Increase in the number of visitors

Increase in B2B lead generation