39% growth in new leads for India's first ever education counselling firm
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User
research -
Brand and Visual identity
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Marketing and Content strategy
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Web development
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Social media strategy
Services Provided
Wix
Platform
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a new look and feel that resonated with their students
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social media presence that showcased their team's expertise
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a website that would expand their reach
Leading education counselling firm, Madhavi Desai mandated us to implement a digital marketing strategy to reach their young audience. Specifically they needed
Problem
Solution
We worked on these 3 pillars to build a new marketing strategy:
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Created a new logo & brand identity that represented the team, yet leveraged Madhavi's legacy
Managed their social media accounts with content that was informative to their audience
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Redesigned their website menu and services for easier navigation
Added a call to action on the website to generate new leads
Performance measured 6 months after the new website went live:
The new identity was loved by their audience, and the website and content strategy together attracted new clients.
Result
Increase in new leads was generated by the website
39%
Increase in average session duration
54%
increase in Instagram reach in three months
21%
Increase in website traffic through organic search
38%
Increase in website traffic through organic social
62%